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CEO Headshot and Bio

Marsha L. Lorenz

Ms. Lorenz has dedicated her career to compassionately serving others. Seniors have been her focus since 1995 serving as the Executive Director of the Visiting Nurse Association of Central Florida, Inc. (VNACF) providing oversight of their comprehensive in-home services programs designed to delay or prevent pre-mature placement of seniors and disabled adults into more restrictive living environments. During her tenure at VNACF, she developed a strong knowledge and understanding of the challenges facing a growing aging population and gained extensive experience in building collaborative partnerships with numerous local and community organizations to educate and advocate for increased awareness of the needs of seniors and their caregivers.
In February of 2009, Ms. Lorenz was named President and Chief Executive Officer of Seniors First, Inc. when these 2 organizations merged. In her current capacity at Seniors First, she directs all the corporate operations of the multiple Federal, State, City and County grant programs, and provides leadership, accountability, and oversight for cost effective and consumer responsive services both public and private. Under her leadership, the organization has undergone significant transformational changes. This includes redefining the organization’s mission and core values, initiating a full organizational rebrand, investing
in infrastructure and systems upgrades, and developing new and comprehensive service programs to enable seniors to remain living independently. These changes have all been designed to more comprehensively support a continuum of programs and services committed to assuring the health, safety, and independence of our community’s seniors.
Prior to moving to Florida, Ms. Lorenz worked in a variety of settings including children services, drug and alcohol treatment, and medical social work. She has an undergraduate degree in Social Work from The Ohio State University and a Master’s degree in Guidance and Counseling from Rollins College.
Ms. Lorenz’s connection in Central Florida is widespread. She serves on the Heart of Florida United Way Council of Agency Partners; on the board of the Florida Council on Aging; on the local Health and Hunger Task force; is the past president of the Florida Community Care for the Elderly Coalition; and is a member of Florida Executive Women.